Search Term Insights

Highest Spending Non-Converting Search Terms

Search terms with spend but zero conversions. Cost values over 100 (in your account currency) are highlighted in red. Showing up to 50 terms.

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Highest Cost Per Conversion Search Terms

Search terms with at least one conversion, sorted by cost per conversion from highest to lowest. Showing up to 50 terms.

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Audience Segment Performance

Performance metrics for audience segments attached to your ad groups. Sorted by spend from highest to lowest. Showing up to 100 segments.

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Suggested Negatives

Search terms from your account that match common negative keyword patterns. These are likely irrelevant queries you should add as negatives to reduce wasted spend.

Employment & Job-Related Terms

Queries suggesting someone is looking for work, not buying a product or service. Common triggers: job, salary, careers, internship, hiring, CV, recruitment…

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Informational & Research Terms

Queries that indicate research or learning intent rather than purchase intent. Common triggers: what is, how to, why does, can I, review, guide, tutorial, free…

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Negative Finder

AI-powered search term analysis to identify negative keyword candidates.

Tip: Set Context for AI analysis in Settings (brand names, industry, services, target CPA) for more accurate results.

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