Overview Dashboard

Spend and conversion figures are rounded to the nearest whole number.

% change columns are only highlighted when a metric moves in the wrong direction by more than 20%:

• Overspend (positive % on spend): amber above 20%, red above 50%
• Conversion drops (negative % on conversions): amber below −20%, red below −50%

Positive changes and swings under 20% are unstyled — these are within normal variance.

Yesterday columns use background fills as they may need action today. L7D and L30D columns use coloured text only — they provide trend context rather than an immediate prompt to act.