Overview Dashboard

% change columns are only highlighted when a metric moves in the wrong direction by more than 20%:

• Overspend (positive % on spend): amber above 20%, red above 50%
• Conversion drops (negative % on conversions): amber below −20%, red below −50%

Yesterday columns use background fills for urgency. L7D and L30D use coloured text only — trend context, not action prompts.