This app runs the following checks across your Google Ads accounts:
Location targeting – People in or interested in
Warning
Campaigns set to "People in or interested in" your targeted locations can attract less relevant traffic from users who are merely interested but not located in your area. Consider switching to "People in or regularly in" for tighter geographic targeting.
No primary conversion action
Critical
Smart Bidding needs a primary conversion to optimise effectively. If you use target CPA, target ROAS, or Maximise conversions, ensure one conversion action is marked as primary in your account.
Search terms with spend but no conversions
Warning
Search terms that have generated significant spend (over £1) in the period but no conversions. These may be candidates for negative keywords or keyword refinement.
Keywords with low Quality Score (1–4)
Info
Keywords with Quality Score 1–4 and impressions. Low QS can increase CPCs and reduce ad position. Consider improving ad relevance, landing pages, or adding negatives to tighten match.
Significant broad match spend
Warning
Accounts with notable spend on broad match keywords (over £5 in the period). Broad match can attract irrelevant queries. Review the Search Terms report and add negative keywords where appropriate.
Access errors
Critical
Indicates the app could not run health checks for an account due to API or permissions issues. Verify account access and credentials.
No issues found
Info
Account scanned successfully with no flags in the selected period. Shown when an account passes all checks.