No alerts match your filters, or no issues were found across the scanned accounts.
Health Checks Explained
This app runs the following checks across your Google Ads accounts:
Location targeting – People in or interested in
Warning
Campaigns set to "People in or interested in" your targeted locations can attract less relevant traffic from users who are merely interested but not located in your area. Consider switching to "People in or regularly in" for tighter geographic targeting.
No primary conversion action
Critical
Smart Bidding needs a primary conversion to optimise effectively. If you use target CPA, target ROAS, or Maximise conversions, ensure one conversion action is marked as primary in your account.
Search terms exceeding CPA with no conversions
Warning
Search terms that have spent more than the account's average cost per conversion without converting. Terms below the CPA threshold are excluded — they haven't had a fair chance to convert yet. If the account has no conversions at all, a fallback threshold of £50 is used.
Access errors
Critical
Indicates the app could not run health checks for an account due to API or permissions issues. Verify account access and credentials.